Webrefers to the trademark or brand name of a drug or biological product. The proprietary name is the exclusive name of a drug or biological product owned by a company under trademark WebJan 1, 2024 · To advance knowledge on the impact of market-related factors on luxury consumption, the present research focused on brand prominence, that is, the extent to which a product has visible elements (e.g., logos, patterns, marks) that ensure people recognize the brand ( Han et al., 2010 ).
The Importance of Mental and Physical Availability for Brand Growth ...
WebApr 16, 2024 · The authors propose a taxonomy that assigns consumers to one of four groups according to their wealth and need for status, and they demonstrate how each group’s preference for conspicuously or inconspicuously branded luxury goods corresponds predictably with their desire to associate or dissociate with members of their own and … WebJul 1, 2010 · Abstract and Figures. This research introduces "brand prominence," a construct reflecting the conspicuousness of a brand's mark or logo on a product. The authors propose a taxonomy that assigns ... arvind rengarajan
Brand Prominence Marketing Scales
WebD) the marketing of two brands together to encourage co-consumption. C) the joint venture of two or more brands in one product. Co-branding works the best when: A) the two brands are unrelated. B) a well-known brand is attached to a lesser-known brand. C) a private label is co-branded with a manufacturer's brand. WebBrand Prominence The scale is composed of three, seven-point Likert-type statements that measure the degree to which a person believes that for a certain product category, … Webprominent: [adjective] standing out or projecting beyond a surface or line : protuberant. bang hair york